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Privacy Policy

New Kent County Public Schools Web Privacy Policy

Last Updated: April 21, 2025

New Kent County Public Schools (NKCPS) is committed to protecting the privacy of all visitors to our websites and mobile applications. This privacy policy outlines how we collect, use, and safeguard personal information in accordance with the laws of the Commonwealth of Virginia, including the Government Data Collection and Dissemination Practices Act and the Virginia Freedom of Information Act (FOIA).

Information We Collect

NKCPS only collects personal information when it is necessary to provide a requested service or to fulfill a lawful purpose. Examples include:

  • Information voluntarily submitted via online forms, surveys, or email communications
  • Information required to complete online transactions or registrations
  • Responses to school- or district-sponsored surveys or event registrations

Automatically collected, non-personal information may include:

  • Internet protocol (IP) address
  • Browser type and operating system
  • Referring or exit pages
  • Date/time of visit
  • Pages visited on our site or in our app

This information is used in aggregate to help improve site and app performance, usability, and content accessibility.

Use of Personal Information

Personal information submitted to NKCPS will only be used for the stated purpose at the time of collection. It will not be shared with non-affiliated third parties unless:

  • Required by law (e.g., FOIA, subpoena, or court order)
  • With your express consent
  • To fulfill a service or support request

Student information is handled in accordance with the Family Educational Rights and Privacy Act (FERPA) and applicable state and local laws.

Consent

Where consent is required for the use or disclosure of personal information, NKCPS will seek appropriate consent based on the circumstances. For student information, consent will be obtained from the parent or guardian.

Photos, Media, and Student Work

NKCPS will have a comprehensive media release on file before publishing any student photographs, videos, student work, or identifying information online. Parents and guardians have the right to opt out of public use of their child’s image or information, per division guidelines and applicable laws. NKCPS adheres to these practices and encourages parents and guardians to review and submit the appropriate forms annually.

Cookies

Some NKCPS websites and applications use cookies to remember user preferences and support secure login functionality. Cookies do not contain personal information and are not used for advertising or tracking across websites. You may choose to disable cookies through your browser settings; however, doing so may affect your experience with interactive features.

Analytics and Log Files

We use industry-standard analytics tools, such as Google Analytics, to better understand usage patterns and improve content and accessibility. These tools collect anonymous, aggregate information such as:

  • Pages visited
  • Time spent on site
  • Search terms used to find our site
  • Browser and device type

No personally identifiable information is collected through these tools.

Third-Party Links

NKCPS websites and apps may contain links to external websites. NKCPS is not responsible for the content or privacy practices of those websites. We encourage users to read the privacy policies of any external sites they visit.

Security

NKCPS takes every reasonable precaution to protect personal information. Information submitted via our websites or mobile app is transmitted using encryption when appropriate. Data is stored on secure servers accessible only to authorized personnel. NKCPS does not store sensitive information such as credit card numbers on our servers.

Discussion Boards and Public Forums

Please be aware that any information shared in public discussion forums or comment sections may be viewable by other users or the public. Exercise caution when posting personal information in these areas.

Your Rights

Individuals have the right to review and correct any personal information held by NKCPS, as outlined in the Government Data Collection and Dissemination Practices Act.

Contact Us

If you have questions or concerns regarding this privacy policy or the use of your personal information, please contact:

New Kent County Public Schools
P.O. Box 110
New Kent, VA 23124
Email: communications@nkcps.k12.va.us

This policy is subject to change. Updates will be posted on the NKCPS website and within the app. Continued use of NKCPS digital platforms indicates acceptance of any revisions.